• (1) To discover the true voice of each singer and develop it to its maximum potential;

• (2) To unleash each singer’s passion and joy for singing, and to help express it in singing;

• (3) To motivate and inspire each singer by providing a regular stream of performance opportunities;

• (4) To challenge each singer to achieve new levels in singing;

• (5) To respect and nurture each singer and his/her voice, knowing that singing is the most personal art form in existence.

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